Where are you in your business planning for the next year? Even if you already know where you want to take your business next year or five years down the road, putting a plan together with details helps you identify if you need to make adjustments in your marketing and operations. For example, to add new products or services, you may need to bring on … Continue reading Have you started on your 2014 small business plan?
It seems timely to write something about Twitter in light of the company’s much anticipated IPO last week. I’ve written before about how to use Twitter for your small business marketing, branding and networking (see: Five ways Twitter can boost your small business marketing). Another way you can use Twitter to build engagement with customers and prospects is by hosting a Twitter chat. A Twitter … Continue reading Why you want to host a Twitter chat for your small business
Once we get past the holiday season, which is rapidly approaching, and into the New Year, expect to see a lot of company announcements. The exception is special items for Christmas, including many new mobile devices, which are starting to make their way onto the market now. Announcing your small business offering may be easier today than in the past thanks to social media networks … Continue reading How to launch your small business product or service for best results
Your small business tweets may not attract over 44 million followers like Justin Beiber — who currently holds the title as Twitter’s top user — still that shouldn’t discourage you from incorporating Twitter into your marketing activities. A recent survey conducted by Market Probe International and Twitter indicates just how the social broadcast network can help small businesses drive growth. The study was conducted among … Continue reading The value of Twitter for small business customer interaction
A few years ago, it was popular to herald the demise of public relations (PR) as emerging social media channels created a whole new opportunity for small and large businesses to communicate directly with customers and prospects. While it’s true that buyers are more engaged with social media than any other category of websites, according to a Nielsen study; the news media continues to be … Continue reading Public relations for small business is different today but still important
Looking for a way to boost your small business brand in less than a minute? Use your mobile device to create a short video for social media sharing using Twitter’s Vine or the new video app from Instagram. Marketers have jumped on the short video-sharing bandwagon as a new way to get out their brand message to customers and prospects; and it’s not surprising considering … Continue reading Build your small business brand with Vine and Instagram videos