Tag Archives: social networks

Turn your small business content into story telling

Who doesn’t love a good story? In fact swapping stories has and always will be one of our greatest pastimes, as evidenced by cave dwellings dating back as far as 27,000 years. When it comes to your content marketing, don’t overlook the appeal of a good story to motivate your audiences to engage with your small business and become an advocate for your products and … Continue reading Turn your small business content into story telling »

How to build an emotional connection with your small business customers

Can you imagine your customers camping out in front of your small business waiting for the next generation of your product or to sign up for your latest service offering?  If you’ve wondered how Apple manages to evoke that kind of devotion among its fans, you need to look beyond the features of its latest mobile devices, however impressive they may be. The secret of … Continue reading How to build an emotional connection with your small business customers »

Public relations for small business is different today but still important

A few years ago, it was popular to herald the demise of public relations (PR) as emerging social media channels created a whole new opportunity for small and large businesses to communicate directly with customers and prospects. While it’s true that buyers are more engaged with social media than any other category of websites, according to a Nielsen study; the news media continues to be … Continue reading Public relations for small business is different today but still important »

Make the most of email marketing for your small business

Email marketing may be one of the best ways to keep in touch with your small business customers and build brand awareness. So it’s not surprising that a recent survey of 917 small business owners by Constant Contact found use of email marketing among 98 percent of respondents The advantages of email marketing when compared to traditional direct mail marketing are considerable. For starters, email … Continue reading Make the most of email marketing for your small business »

How #hashtags can help your small business marketing

You may have seen more articles about hashtags recently now that Facebook has joined the ranks of Twitter, Pinterest and other social media networks to enable the # symbol before a word or phrase to make it more searchable. Click on a hashtag in a Tweet and all the words with that hashtag will come up — for example, #smallbusiness. As a small business owner, … Continue reading How #hashtags can help your small business marketing »

Getting started with big data for your small business

Knowing your small business customer has never been easier. Today’s buyers are online searching and engaging with social media networks anywhere and anytime through mobile devices as well as desktop systems. The result is that there are vast amounts of available data – big data as it’s called –indicating what customers and prospects like and their buying habits In “How a Small Business Can Use … Continue reading Getting started with big data for your small business »