Tag Archives: social media

What you can learn from #thedress to help your small business marketing

A few weeks ago, #thedress became the latest viral phenomenon sparking a global social media debate over the color of a dress to be worn by the mother of a Scottish bride to be. The science behind why some saw the dress as black and white, which it actually is, and others perceived the colors as white and gold, is pretty fascinating in and of … Continue reading What you can learn from #thedress to help your small business marketing »

2014 Threat Predictions

Every year McAfee releases a threat prediction report.  As a former IT Admin, these always peak my interest.  Security is one of the most important and talked about trends right now, and for good reason.  Security breaches at major retailers happen every month, most recently large ones at Target and Michaels stores.  Physical stores haven’t been the only target, as online services such as Playstation … Continue reading 2014 Threat Predictions »

How to turn social media followers into customers for your small business

The idea that social media is a fad is long gone. In fact, social media is now the number one activity we do online, according to 2013 social media stats.  If you’re well engaged with social channels as part of your small business marketing, you’re among the 93 percent of marketers who do as well. Still despite the enormous popularity and importance of social media, … Continue reading How to turn social media followers into customers for your small business »

What NOT to do on your Social Media Site

We all post things on the internet these days.  Even those who disregard the popularity of traditional social media sites like Facebook or Myspace may very well still be using another site that could be easily traced back to them.  Think for a moment about your internet use.  Do you use the same “handle” online in multiple places?  If someone knew that handle, could they … Continue reading What NOT to do on your Social Media Site »

Five steps to align your small business marketing and sales

How effectively are your marketing and sales teams working together? After all, they both have the same goal – to help generate revenue for your small business. It makes sense that the two functions should go hand in hand with marketing helping to generate leads by communicating the value of your offerings to the marketplace and sales converting leads into agreements. But marketing and sales … Continue reading Five steps to align your small business marketing and sales »

Crowdfund your way to a new small business venture

Do you have an idea for a new product or service offering for your small business but need funding to get it off the ground.  A bank loan is an option but getting one has become challenging for small businesses.  Since the recession, banks have tightened the requirements to qualify for a loan, and according to the New York Times, consolidation among banks has reduced … Continue reading Crowdfund your way to a new small business venture »