Tag Archives: small business marketing

How mobility helps your small business grow Part 1: Mobile marketing

Small business owners are feeling bullish about the New Year finds Yelp in its first annual Small Business Pulse Survey. Among the small businesses active on the crowd-sourced review site, 85%  across a variety of industries – from food service, health and medicine to retail and home services – indicated that they expect their revenues to grow as much as 26% in 2016. While optimism … Continue reading How mobility helps your small business grow Part 1: Mobile marketing »

Why your small business marketing needs to go mobile

In my last post ”Keep small business hiring strong with flexible work options,” I talked about the need for mobile collaboration tools, such as cloud computing, to enable your team to work anywhere, anytime and stay connected to your small business operations and to each other. While your team needs to stay connected on the go over mobile devices, using headsets for audio clarity, your … Continue reading Why your small business marketing needs to go mobile »

How joining a business association can help your small business

With all the things you need to do to keep your small business moving along, joining a business association may not bubble up to the top of your priority list. However, there are a number of reasons why joining a business association can help boost your business and even save you time in the long run on marketing and operational activities. For starters, there are … Continue reading How joining a business association can help your small business »

How to make sure your mobile app connects with your small business customers

Are you thinking of creating a mobile app for your small business customers?  Considering that 64 percent of all U.S. mobile subscribers own a smartphone, according to Nielsen, enabling your customers to interact with your small business via a mobile app could be a wise investment. In “Why your small business should have a mobile app,” TechRepublic offers three reasons for creating your own small … Continue reading How to make sure your mobile app connects with your small business customers »

Five steps to align your small business marketing and sales

How effectively are your marketing and sales teams working together? After all, they both have the same goal – to help generate revenue for your small business. It makes sense that the two functions should go hand in hand with marketing helping to generate leads by communicating the value of your offerings to the marketplace and sales converting leads into agreements. But marketing and sales … Continue reading Five steps to align your small business marketing and sales »

Five ways to cut small business expenses that make cents

No matter how successful your small business is, there’s always an incentive to cut costs. If you are faced with an unexpected expense, you can still meet your profit goal. You also may need to cut expenses to help fund a new venture. The challenge is determining what areas to cut, since cutting some business expenses can hurt your business growth. Marketing and training are … Continue reading Five ways to cut small business expenses that make cents »