If your business is like most, your team includes people outside of your own company’s walls. And because of that, you can only achieve your corporate goals if your channel partner ecosystem meets theirs, too. The importance of your channel partners’ success shows up most clearly with resellers. As your revenue targets increase year over year, your company counts on its existing channel partners to … Continue reading Make Your Customers Happy While Boosting the Bottom Line: Provide Your Channel Partners with Ongoing Education
A football coach wouldn’t allow a hole in his lineup on game day. To do so would be to risk the other team having the advantage and likely winning the game. In the same vein, if your company is a communications channel partner or value-added reseller, why would you want to risk not selling a key part of an ecosystem and take the chance that … Continue reading Don’t Allow Any Holes in Your Communications Lineup on Game Day!