Tag Archives: mobile marketing

How mobility helps your small business grow Part 1: Mobile marketing

Small business owners are feeling bullish about the New Year finds Yelp in its first annual Small Business Pulse Survey. Among the small businesses active on the crowd-sourced review site, 85%  across a variety of industries – from food service, health and medicine to retail and home services – indicated that they expect their revenues … Continue reading How mobility helps your small business grow Part 1: Mobile marketing »

Why your small business marketing needs to go mobile

In my last post ”Keep small business hiring strong with flexible work options,” I talked about the need for mobile collaboration tools, such as cloud computing, to enable your team to work anywhere, anytime and stay connected to your small business operations and to each other. While your team needs to stay connected on the … Continue reading Why your small business marketing needs to go mobile »

How to make sure your mobile app connects with your small business customers

Are you thinking of creating a mobile app for your small business customers?  Considering that 64 percent of all U.S. mobile subscribers own a smartphone, according to Nielsen, enabling your customers to interact with your small business via a mobile app could be a wise investment. In “Why your small business should have a mobile … Continue reading How to make sure your mobile app connects with your small business customers »

How to turn social media followers into customers for your small business

The idea that social media is a fad is long gone. In fact, social media is now the number one activity we do online, according to 2013 social media stats.  If you’re well engaged with social channels as part of your small business marketing, you’re among the 93 percent of marketers who do as well. … Continue reading How to turn social media followers into customers for your small business »

How affiliate marketing can help increase your small business customers

Among the many options for growing your customer base, you might want to consider an affiliate marketing campaign. Affiliate marketing works by rewarding web channel partners – other website owners or publishers, including bloggers – for driving customers to your website through banner or text ads. Compensation for your small business affiliate partners can be … Continue reading How affiliate marketing can help increase your small business customers »

Five ways to use Google Hangouts for your small business group communications

Next time you want to get together with your small business customers, try doing it from the comfort and convenience of your office with a Google Hangout. The free tool, which is part of the Google + social media platform, enables you to hold a group conversation and, through the use of webcams, turn the … Continue reading Five ways to use Google Hangouts for your small business group communications »