Some years ago, a friend of mine who ran a small marketing firm was invited to pitch to a large division of a Fortune 500 company. She was very excited about the prospect, but at the same time was worried about her firm’s ability to meet the challenge. There were hiring considerations locally and regionally so flexible working became an issue. She needed more partner … Continue reading Is your small business ready for growth when opportunity knocks?
When it comes to IT challenges, cyber-security ranks among the top concerns of small business owners. According to the “2013 Small Business Technology Survey” issued last month by the National Small Business Administration (NSBA), 94 percent of the 845 survey respondents said they are very or somewhat concerned about cyber-crime. The response is not surprising considering 44 percent reported they had been the victim of … Continue reading Cyber security a major concern and flexible working up among small business, survey finds
Facebook has become a staple of our everyday lives, and even of our businesses. We have become quite dependent on it as a marketing tool and a path of communication to our customers. But it’s not just Facebook that keeps us in business; other social networks have being providing opportunities for us to reach out to groups of individuals we may have otherwise had no … Continue reading The State of the Social Era
Who’s on your small business customer prospect list? As a small business owner, don’t think that it’s only other small businesses or members of your local community that you should target. Each year large U.S. corporations spend more than $2 trillion buying services and products from other companies. With such a huge opportunity, there’s no reason why you can’t tap into large corporate buyers; and … Continue reading What it takes for your small business to sell to large companies
Don’t worry if your employees are spending time on social media for reasons other than customer engagement and building your small business brand. In fact, you might want to encourage them to Tweet or use Facebook at work. That’s because a recent study indicates that your most socially connected employees might be the most productive. The study conducted by data analytics firm Evolv focused on … Continue reading Social media may boost the productivity of your small business employees
If you aren’t actively participating in online forums you might want to carve out some time. Participating in online forums, such as those offered by LinkedIn, can help answer questions about running your small business and keep you up to date on industry trends. You also can get support and suggestions for the right tech products to buy for your specific business needs in vendor … Continue reading Make the most of online forums for your small business