Where are you in your business planning for the next year? Even if you already know where you want to take your business next year or five years down the road, putting a plan together with details helps you identify if you need to make adjustments in your marketing and operations. For example, to add … Continue reading Have you started on your 2014 small business plan?
Once we get past the holiday season, which is rapidly approaching, and into the New Year, expect to see a lot of company announcements. The exception is special items for Christmas, including many new mobile devices, which are starting to make their way onto the market now. Announcing your small business offering may be easier … Continue reading How to launch your small business product or service for best results
When it comes to IT challenges, cyber-security ranks among the top concerns of small business owners. According to the “2013 Small Business Technology Survey” issued last month by the National Small Business Administration (NSBA), 94 percent of the 845 survey respondents said they are very or somewhat concerned about cyber-crime. The response is not surprising … Continue reading Cyber security a major concern and flexible working up among small business, survey finds
Looking for a way to boost your small business brand in less than a minute? Use your mobile device to create a short video for social media sharing using Twitter’s Vine or the new video app from Instagram. Marketers have jumped on the short video-sharing bandwagon as a new way to get out their brand … Continue reading Build your small business brand with Vine and Instagram videos
You may have seen more articles about hashtags recently now that Facebook has joined the ranks of Twitter, Pinterest and other social media networks to enable the # symbol before a word or phrase to make it more searchable. Click on a hashtag in a Tweet and all the words with that hashtag will come … Continue reading How #hashtags can help your small business marketing
How do online users find your small business website? Many are arriving at your site via social networks versus traditional search engines, according to Ben Weitzenkorn in “Social Media May Soon Drive More Traffic to Your Website Than Search Engines,” Weitzenkorn cites a recent study from Forrester Research that points to the increasing use of … Continue reading How social media can improve your small business website ranking