We’re all aware that smartphones have become the world’s primary communications device, even in the office. According to the Frost & Sullivan 2017 IT Decision Maker survey, 36% of respondents do at least part of their business function via smartphone – either one that they’ve bought themselves or provisioned by IT. But smartphones are far from perfect. We’ve all been there – your battery is … Continue reading Introducing the Newest Business Power Couple.
If your business is like most, your team includes people outside of your own company’s walls. And because of that, you can only achieve your corporate goals if your channel partner ecosystem meets theirs, too. The importance of your channel partners’ success shows up most clearly with resellers. As your revenue targets increase year over year, your company counts on its existing channel partners to … Continue reading Make Your Customers Happy While Boosting the Bottom Line: Provide Your Channel Partners with Ongoing Education
In my last blog post, I discussed the latest Plantronics research on personae, or personality type, and how these personae play a very important role when an enterprise looks to design and build a unified communications system or upgrade the one they have. One key point that came out in this research is that Millennials are found in every single one of the eight personae discovered. The … Continue reading Millennials are found in every Persona!