The idea that social media is a fad is long gone. In fact, social media is now the number one activity we do online, according to 2013 social media stats. If you’re well engaged with social channels as part of your small business marketing, you’re among the 93 percent of marketers who do as well. Still despite the enormous popularity and importance of social media, … Continue reading How to turn social media followers into customers for your small business
Who doesn’t love a good story? In fact swapping stories has and always will be one of our greatest pastimes, as evidenced by cave dwellings dating back as far as 27,000 years. When it comes to your content marketing, don’t overlook the appeal of a good story to motivate your audiences to engage with your small business and become an advocate for your products and … Continue reading Turn your small business content into story telling
If you want your small business content to go viral, consider how popular cats are on the Internet. Cats just may hold the secret to what makes content shareable on social networks. In the article “Why Do Cats Run the Internet? A Scientific Explanation,” author Perry Stein explains that Western culture always has had a fascination with cats dating back to the ninth century. As … Continue reading How to get more shares for your small business content – think cats
Is your web copy helping promote your small business brand and sell your products and services? You may have a visually attractive website and intuitive and user-friendly navigation. However, if visitors are leaving your site after spending only a short time or failing to respond to your calls to action, something is missing. If it’s time to revise your web copy, keep in mind that … Continue reading Does your small business web copy need a makeover?
How do online users find your small business website? Many are arriving at your site via social networks versus traditional search engines, according to Ben Weitzenkorn in “Social Media May Soon Drive More Traffic to Your Website Than Search Engines,” Weitzenkorn cites a recent study from Forrester Research that points to the increasing use of social media, such as Facebook and Twitter, especially among younger … Continue reading How social media can improve your small business website ranking
Have you ever put on a webinar for your small business? Webinars – versus web conferencing, which we know you are employing, based on our Spiceworks Unified Communications survey – are seminars delivered over the web. Webinars can be an extremely effective way for your small business to convey thought leadership or demonstrate how to use a new product or service. You also can use … Continue reading Seven tips for running a successful webinar for your small business