Author: Mathew Miller

Millennials are found in every Persona!

Start-up Business Team Working in Office

In my last blog post, I discussed the latest Plantronics research on personae, or personality type, and how these personae play a very important role when an enterprise looks to design and build a unified communications system or upgrade the one they have. One key point that came out in this research is that Millennials are … Continue reading Millennials are found in every Persona! »

Your Company’s Product Roadmap: Here’s Your Secret Weapon

persona per·so·na (pər-sō’nə)  n. pl. per·so·nae (-nē) The role that one assumes or displays; one’s public image or personality. When you’re looking into the future of your company’s product roadmap, you’ll want to take note of our recently refreshed personae research. In 2013, we here at Plantronics conducted a study of 2000 knowledge workers in the U.S. France and Germany. … Continue reading Your Company’s Product Roadmap: Here’s Your Secret Weapon »