Author: Judi Hembrough

About Judi Hembrough

Judi leads Americas Marketing strategy and go-to-market programs for the Small and Medium Business (SMB) customer segment at Plantronics. Judi has been a marketing director at Plantronics for 10 years in various roles focused on Strategic Alliances Marketing, SMB and Home & Home Office solutions. Prior to Plantronics, Judi was President of William-Christie Associates, Inc. -- a management consulting practice, for 10 years where she guided numerous companies such as Palm, Intuit, CBS MarketWatch and HID, in driving new initiatives.

Chatbots offer small businesses a new way to connect with customers

Customer service has evolved over the years, and as a result today’s consumers have multiple channels, including phone, text, email and even social media, to ask questions and resolve problems. So it’s no surprise that many are asking if this is the year for chatbots to take off, as famously predicted last year by Jeff … Continue reading Chatbots offer small businesses a new way to connect with customers »

Small business growth is accelerating and cloud computing is a key enabler

“This next decade will be the decade of the small business.” That assertion comes from Intuit in its “QuickBooks Future of Small Business Report,” which estimates that over the next decade the growth of small and micro businesses will accelerate from 30 million in 2016 to over 42 million in 2026. According to Intuit, there … Continue reading Small business growth is accelerating and cloud computing is a key enabler »

VoIP use among small businesses is growing. Ensure service doesn’t go down with the Internet.

Many small businesses have been making the call to Voice over the Internet Protocol (VoIP). In its 2015 VoIP Software Small Business Buyer Report, Software Advice, the resource for software buyers, found that 36 percent of survey respondents use VoIP versus 24 percent that use Plain Old Telephone Service (POTS) and 11 percent Rate Interface … Continue reading VoIP use among small businesses is growing. Ensure service doesn’t go down with the Internet. »

Cyber attacks are a growing threat to small business

  Cyber criminals have set their sights on small businesses. Over the last five years, there has been a steady increase in attacks targeting businesses with less than 250 employees, reports Symantec in its “2016 Internet Security Threat Report.”  Symantec  points out that the number of spear phishing campaigns against small businesses, in which an … Continue reading Cyber attacks are a growing threat to small business »

Use of video is growing in the workplace. What it means for small business communication.

  Look for video to move beyond conferencing in 2017. That forecast comes from West Unified Communications Services, a global provider of conferencing and collaboration solutions. In “5 predictions for unified communications and collaboration tools in 2017,” Rob Bellmar, EVP of Business Operations for the company, predicts that “video will be huge for UC next … Continue reading Use of video is growing in the workplace. What it means for small business communication. »

Small businesses are connecting with customers using both new tech and traditional tools

Small business owners and managers wear many hats and being the buyer for their company’s technology is one of them.  A study conducted by Harris Poll on behalf of leading CRM provider Salesforce found that more than 80% of small businesses do not have an IT staff; and 73% of small business owners are responsible … Continue reading Small businesses are connecting with customers using both new tech and traditional tools »