Author: Judi Hembrough

About Judi Hembrough

Judi leads Americas Marketing strategy and go-to-market programs for the Small and Medium Business (SMB) customer segment at Plantronics. Judi has been a marketing director at Plantronics for 10 years in various roles focused on Strategic Alliances Marketing, SMB and Home & Home Office solutions. Prior to Plantronics, Judi was President of William-Christie Associates, Inc. -- a management consulting practice, for 10 years where she guided numerous companies such as Palm, Intuit, CBS MarketWatch and HID, in driving new initiatives.

IT challenged to support growing number of small business remote workers

No longer are employees tied to their desks nine to five (or longer). Today eight out of 10 workers say that their companies allow for flexible and mobile work, Plantronics recent “Mobile Collaboration Survey” finds.  But while the ability to work anywhere/anytime can boost employee productivity and efficiency – not to mention satisfaction – it … Continue reading IT challenged to support growing number of small business remote workers »

What small businesses can do to get job candidates to say “yes” in today’s tight talent market

Small business owners continue to find it difficult to fill job openings, reports the National Federation of Independent Businesses (NFIB) in its “March 2017 Report: Small Business Optimism Index.” The NFIB says that this is one of the tightest labor markets in the 43-year history of the survey. The organization found that 17% of small … Continue reading What small businesses can do to get job candidates to say “yes” in today’s tight talent market »

Small business adoption of mobile apps increases to aid customer engagement

What a difference a year makes, especially when it involves small businesses and mobile apps. In its “Small Business Mobile Apps: 2017 Survey,” Clutch, a business-to-business ratings and reviews firm, indicates that 42% of small businesses currently have built their own mobile app and that the number is expected to increase to 67% by the … Continue reading Small business adoption of mobile apps increases to aid customer engagement »

The benefits of Everything as a Service (XaaS) for small business

Where it was once a costly and time-consuming proposition for small businesses to customize their IT infrastructure; the movement of IT services to the cloud has changed that. Today, a host of software and computing infrastructure now is available on demand through subscription-based public and private cloud services. In this new world of “Everything as … Continue reading The benefits of Everything as a Service (XaaS) for small business »

Chat apps are sending small business employees and customers the right message

Don’t delete small business email accounts just yet, but it seems that a new generation of business chat software increasingly is finding its way into the workplace to aid communication.  With the trend toward more flexible and remote work options to attract and retain employees; the adoption of chat apps boosts collaboration among small business … Continue reading Chat apps are sending small business employees and customers the right message »

Flexible work is a priority for today’s small business employees, survey finds

Flexible hours and remote work options increasingly are priorities for today’s small business employees. These findings comes from a joint study of 314 U.S. small business employees and 47 small business owners conducted by Justworks, an all-in-one benefits, HR, and payments platform for small business, and SquareFoot, a marketplace for commercial real estate. Among the … Continue reading Flexible work is a priority for today’s small business employees, survey finds »