The organizers who pull together South by Southwest (SXSW), the annual Austin, Texas-based conference that celebrates the convergence of technology, film, and music, are closing in on who they’d like to have speak at the 2017 event. Needless to say, we have our fingers crossed that one or more of our candidates will be offered an invite. A part of this decision-making process is a … Continue reading SXSW 2017 voting is on! PLT presos are all about innovation & bleeding-edge tech
If your small business marketing isn’t employing mobile video, you’re missing a key opportunity for customer engagement. More than half of YouTube views come from mobile devices. This should not be a surprise, however, considering that most customers have a smartphone and for an increasing number, it’s their primary way to get online. Among millennials, 21 percent no longer use desktop computers to go online, … Continue reading Mobile video is a small business marketing ‘must have’
Desiring to be “always on” and connected, today’s workers are employing a range of devices to get work done. (See: “Are small business employees using multiple devices for work? Tips to protect data.”) However, thanks to an abundance of mobile apps and cloud computing, it’s very possible to run a small business strictly using a smartphone or a tablet. While that might enable you to … Continue reading How to run a small business from a smartphone
Answering the phone is just the start. Today’s customer service representative (CSR) listens, understands, and acts upon a customer’s needs with skill, rigor and thoughtfulness. Every minute, every day, the CSR needs to demonstrate that they have the customer’s best interests in mind, while presenting the company in the best possible light. In fact, for the customer, the CSR doesn’t just represent the company, they … Continue reading Problem-solver, diplomat, expert, and empathizer: a CSR needs to be all these, and more. How can you help equip them for success?
Today’s tools for business are a far cry from the days when a desk phone and PC were standard small business office equipment. With a desire to be always on, most workers, whether they bring their own mobile devices (BYOD) or use ones provisioned by the company, work from a desktop or laptop, smartphone and possibly a tablet to conduct business throughout the workday. Why … Continue reading Are small business employees using multiple devices for work? Tips to protect data
Today’s millennials are changing the workforce. They want improved work/life balance and at the same time they value team collaboration. With finding and hiring quality labor among the top small business labor management issues, according to a Plantronics sponsored survey, employers are responding by enabling flexible and remote work options. However, keeping everyone connected can be difficult when some of the team works away from … Continue reading Keep remote small business employees connected and engaged with Unified Communications