Monthly Archives: January 2009

From opt-out to opt-in

Erik Bouwer It is cheaper to keep a client than to bring in a new customer. Different studies show that direct accessibility of companies and institutions is getting increasingly important for customers. Organizations need to be accessible, but they can also pick up the telephone themselves. But in a lot of countries there is a legislation about telemarketing or outbound calling. Explaining all the differences … Continue reading From opt-out to opt-in »